A friend of mine recently told me about an experience he had in a pizza place just north of Atlanta where he lives. Now, Atlanta isn't exactly known for
its pizza and although there are undoubtedly lots of pizza places in an area that serves several million, most of them are either national chains or
serving a product that is only pizza by the broadest possible definition, or both (I'm looking at you, Dominos). The point is, if he finds a place
that makes a decent pizza, he believes it's worth some effort, expense and time to go outside his neighborhood to get it.